Insight-driven Marketing Vision
Duende Strategy LLC is a boutique consultancy led by executive marketing strategist, Jessica Sobel. We bring a clear vision to your brand’s challenges and fuel brand growth through insight discovery, strategy consulting, data-driven marketing and advisory services.
Meet Jessica
Consumer-Obsessed Marketing Leader
My colleagues and clients describe me as a strategic, innovative, and driven leader who places the consumer at the heart of every marketing decision. I’m masterful at defining a clear vision through ambiguity and building real, authentic relationships with people along the way.
I have over 15 years of experience growing brands in marketing roles spanning brand marketing, strategy consulting, market research, and new product innovation. Most recently, I led the brand strategy, product innovation, and brand campaigns for Verizon’s 4G & 5G networks, where I helped grow category awareness by 30%, double customer 5G upgrades, contributed to 18% growth of Wireless Revenue, and initiated a new revenue stream for Verizon Business.
Now, I’m thrilled to share my expertise far and wide as a consultant, helping many more brands thrive. I’m enamored with the feeling of “duende,” or inspiration. Let's build something inspiring together.
Does this sound like you?
I need a senior marketing leader to fill a temporary leave of absence
I need an experienced marketer who I can consult when I need help
I need a better pulse on what my customers actually need/want
I need to better understand competitors and figure out how to seize opportunities
I need to keep my product and brand fresh with new innovation but don’t know how to predict category trends or find ownable white space opportunity
I need help figuring out how to acquire new customers and generate action among my base
I need to lead creative workshops but I don’t know how to make them productive
What we do
“Duende” is a Spanish word for inspiration and passion. We aim to be a trusted, inspiring partner that offers strategic guidance for your brand’s challenges.
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Acting marketing leader to propel a business forward with marketing strategy, campaign planning, and team development.
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On-call thought leadership to brainstorm, mentor a junior team, or guide you on a project.
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Competitive assessments, custom consumer research, and industry foresight.
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Strategic platforms as a springboard for effective briefs.
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Comprehensive plan for how to tackle earned, paid, and owned campaigns.
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Inspiring and productive ideations and workshops.
Brands I’ve helped grow
Verizon
Kraft Heinz
Best Buy
Kellogg's
Edgewell
Samsung
Cat Schmitz Art
Acura
The Perlman Music Program
Verizon Kraft Heinz Best Buy Kellogg's Edgewell Samsung Cat Schmitz Art Acura The Perlman Music Program
What People Are Saying
“Jessica has been advising and coaching me on my marketing strategy since the inception of my brand. She’s helped me develop my go to market plan and define how I position myself, giving me a clear way to grow my audience and business with clarity.”
— Cat Schmitz, CEO & Founder
“Jessica is smart, focused, and extremely organized. She helped conceive of a marketing strategy for our early childhood education program that we were opening up. She did this quickly and thoughtfully. Hiring Jessica means hiring a marketing strategist who is going to see a project through beginning to end with success!”